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Taste Test
Client’s choice vs. Designer’s choice 👀
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
4 votes
Ends in 1d
Concept 2 has the stronger designer-led distinction for me—the contrast gives the identity more personality, while Concept 1 feels like the safer client-facing route. I’d be curious to see how each behaves once typography and color are introduced.
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I’m currently working on the brand identity for Forno Volpe 🦊🍕
I’ve explored two different directions and I’m stuck between them, so I’d love to get your opinion.
A - Classic & Warm
Cream + tomato red, vintage-inspired typography, and a bold fox emblem. Feels more traditional Italian and welcoming.
B - Modern & Bold
Charcoal + mustard, minimal fox line art, and a more modern, street-style feel.
Both have a completely different personality, and I honestly can’t decide which direction feels stronger.
Which branding would you choose? A or B? 👇
4 voted
36%
7 voted
64%
11 votes
Closed
New Brand Guidelines delivered.
While it may seem trivial, this asset remains a key component of our final deliverables for every project. We offer a recommended guide for the proper use of the brand, with various layout options permitted within the visual language. This ensures the brand can expand over time with a truly functional visual system.
We always strive to be as concise as the brand allows, establishing the foundation for its effective use. This empowers the client to make informed decisions and implement each brand element in the ideal scenario with optimal adjustments.
"As concise as the brand allows" is the hard part, because the guidelines that get ignored are almost never the thin ones. Curious whether you pair the PDF with a live component library so the document only has to explain the rules and doesn't also have to enforce them - that split has saved me a lot of pages.
Not every growing brand needs to look dynamic to feel ambitious.
With Auren, the challenge was almost the opposite.
The brand needed to work across real estate, development and wellness without becoming a generic identity trying to fit everything.
So the direction became more restrained, solid and precise.
Less visual noise.
More consistency to support different sides of the business.
For me, that’s one of the most interesting parts of building brands meant to last:
flexibility doesn’t have to mean losing personality.
Full project: https://www.behance.net/gallery/255378471/Auren
the Auren book mockup looks nice. did you make the logo too?