The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Taste Test
Client’s choice vs. Designer’s choice 👀
I’m currently working on a branding project for Massage & Mocktails — a concept built around couples learning massage together in a relaxed, social atmosphere.
These are two early, black & white directions from Stage 2 of my branding process, before moving into color, typography, and the full visual system.
The interesting part?
My client chose Concept 1. I chose Concept 2.
Now I’m curious what other creatives think.
Which direction would you choose — 1 or 2? And why?
Sometimes the most interesting part of branding is seeing how differently a client and a designer respond to the same brief.
21 voted
44%
27 voted
56%
48 votes
Closed
Concept 2 has the stronger designer-led distinction for me—the contrast gives the identity more personality, while Concept 1 feels like the safer client-facing route. I’d be curious to see how each behaves once typography and color are introduced.
Great work 👍
Great job, Yana!!
thank you😊
I go for the client choice
The client choice kinda have the personality for massage and mocktail more to me and I love the mock ups used
Client choice for me.
Good work
Wow couples learning massage in a social environment, I love the idea
I have to side with the designer's choice on this one. The continuous line art approach is sophisticated and gives the brand a much more premium, distinct identity.
Love the client's choice. More literal and functional, which feels more relevant to their line of business.
Designer's 😤
Love these 2 options Yana! 🙌
The black and white stage is where the real decisions happen. Both directions read strong before color gets involved. Curious which logo form you ended up taking into final production.
The designer’s choice feels so well deserved!
I think the client is thinking more from a business and instant-recognition perspective. The designer’s choice is absolutely nice, but the client’s choice builds easier brand recognition.
Concept 1 is the best for me
Designer’s choice for me. It feels more unique and has a stronger brand personality. The direction feels more memorable for this concept.
My choice matches the Client's one 😍 since both works are great 🔥🔥
client choice is decent, while designer choice always go for creativity, but that not always work out for client
Your client went with the mark that reads instantly at badge size, which is usually what wins in the room - the figure mark asks for a second of attention it won't always get on a tote or a sidewalk sign. But that second is where the warmth of the concept actually lives, so I'd...
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
A little throwback to one of our favorite collaborations with Lion Pose! 🧡
We worked with the founders to bring their vision to life through core brand identity, logo, and packaging design, creating a bold, playful visual language that feels fresh in the skincare space.
So lovely to see Lion Pose grow from its early days to the shelves of Sephora, with our packaging work recognized at the 2024 Dieline Awards!
Nice work
Designed a booking screen for a concept pilates studio app, then gave GPT Image 2.5 just that one screenshot.
Two launch shots came back. Which one makes you want to book a class, A or B?
3 voted
20%
12 voted
80%
15 votes
Closed
Every creature in this identity is watching you.
Little Fen, a wetland club for kids. 50 creatures. 3 colors. Everyone gets eyes.
Case study drops soon.
Which creature goes first?
Hey Little Fen,
Can you see me?
