Exploring concepts for an independent, concept campaign project. Tenth Muse (https://tenthmuselon...Exploring concepts for an independent, concept campaign project. Tenth Muse (https://tenthmuselon...
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Exploring concepts for an independent, concept campaign project. Tenth Muse is a London-made, solid perfume brand. One of the vessels is called Matcha. I've started to explore a matching solid perfume balm called Soft Matcha.
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Nicolette's avatar
these are stunning, the detail alongside the simplicity is such eye candy!
Ayberk's avatar
Thank you!
Bella's avatar
These are beautiful!
Maty's avatar
Figs paired with a matcha-toned solid perfume balm is an unexpected combo that somehow makes total sense once you see it laid out. I'd guess the fig shots are doing more of the emotional lifting than the product shots themselves, would you agree or is it more balanced than that in your eyes?
Ayberk's avatar
Definitely agree with that! The packaging of the balm is quite minimal, so it's difficult to rely on just the package to build an emotional response. The brand is always using fruit shots for balms.
Abdullah's avatar
Eroglu Studios logo
Spacing is bold, minimalism is loud. Great work Ayberk!
Ayberk's avatar
Thank you Abdullah!
Juice's avatar
Beautiful art direction. Feels premium.
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