Can a habit tracker feel like a brand experience, not just a table? For Nutrafine’s corporate gif...Can a habit tracker feel like a brand experience, not just a table? For Nutrafine’s corporate gif...
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Can a habit tracker feel like a brand experience, not just a table?
For Nutrafine’s corporate gifting, each month is tied to one SKU, using the same colour as its packaging. It’s more colour than I would usually choose, but the depth of the palette, white linework and typography make the system hold together.
The bigger idea was to make the tracker itself feel less expected. Instead of a grid, we built a spiral, turning a practical tool into something more playful, memorable and distinctly Nutrafine.
#BrandDesign #CorporateGift #WellnessBranding #BrandExperience #CreativeDirection
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Bella's avatar
Love these!
Jovanka's avatar
Thank you, Bella!
Maty's avatar
The spiral is such a smart swap, a grid would've made this feel like homework by week three. With each month tied to its own SKU color, how many months are in the full rotation before it repeats?
Jovanka's avatar
Such a great and original question, Maty! Their portfolio currently has 12 products, so the idea is essentially a full 12-month rotation, with each month tied to a different SKU and its packaging color. Two products aren’t shown here, though: one is launching very soon 👀 and...
Nicolette's avatar
this looks incredible.
Jovanka's avatar
Thank you, Nicolette!
Rohan's avatar
The spiral structure is such a smart shift from a conventional grid—it makes a practical tracker feel like a collectible brand touchpoint. The color system and typography keep the whole series cohesive.
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