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How do you brand a ritual instead of a product?
Trenti is a premium concept store in Buenos Aires. Fire pits, artisan cutlery, curated gifts. Not a restaurant, not a BBQ brand. A store built around one idea: Fuego & Materia. Fire and matter.
So the identity is literal about it. Embers on raw concrete, a restrained serif, a palette pulled from the materials themselves (paper, iron, wood, charcoal) instead of the saturated orange every fire brand defaults to.
The exploration ran across Nano Banana, ChatGPT and Claude for prompt-building. Three engines to generate directions fast. But the final moodboard was curated and composed by hand.
AI made generating moodboard directions free. So where does our value actually live now? Do you let clients see your raw explorations? 👇
One of the best designs I’ve seen today. Really solid work 👏 keep pushing. The typography choices are so sophisticated. Building an editorial-style web layout around this brand story would be a dream project.
Agree🙌
Really appreciate that, Boluwatife! Glad the typography resonated with you 🙌
So atmospheric design 🔥🚀
Thank you Olha! That was exactly the feeling we were after 🔥
The palette choice is my favorite part. Avoiding the obvious orange makes the identity feel much more premium and timeless. 🔥
Exactly the goal! So glad the palette landed for you. Thanks! 🔥
Brilliant shift from product to ritual. Your focus on curation over generation is where true value lives.👍
That's the heart of it, Rashid. Curation is everything. Thank you! 🙏
Thanks Harish! 👌
This is massive
Thanks Esther! 🙏
The material-first palette instead of default fire-orange is such a smart call — it immediately reads as more premium. Curious how you'd pitch "restraint" like this to a client who's expecting something louder for a launch?
Great question, Maty! The client actually wanted something quiet and premium, and quiet feels premium and ages well. Thanks! 🙌
wow, amazing
Thanks Koonj! 🙏
This is amazing
Insane
Amazing !
Pulling the palette from the actual materials instead of defaulting to fire orange is the right call, it reads more like an atelier than a restaurant brand. To your question, I do show clients a curated slice of the exploration, raw AI output on its own usually just causes decision fatigue without context.
Cool
Nice work
oh my days!!!🔥 💯 This is awesome
Nice design and aesthetic structure
this is really worth of giving my both 2 goats
This is a great work
You did a great job
Very nice
The network for creativity
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This is really Creative.
It really stands out.
What's on the moodboard of the person you became?
This is my creative story in a collage
"Everyone has ideas. Few have the discipline to turn them into reality"
This is Akila. This is Acu. This is not AI.
What three must-have things would be on yours?
Thank you!
Caelum — Concept project (fictional brand)
Caelum isn't a real product. It's a self-initiated portfolio piece — a fictional daily collagen gummy I built end to end to practise taking a clinical category and giving it clean-beauty desirability.
The name (Latin for "sky") set the direction: clarity. Skin, clear as sky. Form came before colour — I skipped the generic supplement jar for a sculptural asymmetric bottle, with a wide mouth for the gummies and matte soft-touch plastic instead of glass (glass would've been dishonest for something you open every day — the luxury is in the touch, not the shine).
The campaign was directed through my Augmented Art Direction approach: AI as a precision instrument under tight direction, then unified by hand in Affinity so the set reads as one campaign.
Real question for you: does the matte plastic feel more premium than glass here, or less? Curious where people land. 👇
Design & direction: Vidrio.
These are some sick visuals Andreu, good job! 😍
Brand Identity for Propane
Propane is an experience-led platform firm that helps organizations sell and scale complex offerings. We operate between traditional agencies and large
consultancies: strategic, but accountable to what actually gets built.
The brand identity for Propane is built as a disciplined, scalable system that
reflects its role as an experience-led platform firm operating between agencies and consultancies. Positioned at the intersection of human-centered thinking and industrial-grade complexity, the identity resolves this tension with calm confidence—balancing precision, systems logic, and usability without leaning into coldness or superficial warmth.
View full project and more structured context on the link above or my profile.
Feel free to share your constructive feedback ⚡
Yooo this visual language is great🔥
