The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Why is everyone turning their logos into disco balls? 🪩
Spotify’s anniversary stunt works because it’s rooted in their DNA—it’s music, it’s celebratory, and it’s meant to be temporary. But turning every other logo into a disco ball just to chase a trend? That misses the point of brand identity.
I started thinking: If I were on the Claude design team and tasked with exploring this 3D/skeuomorphism trend, how would I approach it? I wouldn’t force a disco ball. I’d lean into their core identity: refinement and precision.
Meet the "Gem of Wisdom."
I reimagined the Claude mark as a precious gemstone—tactile, multi-faceted, and premium. By treating the logo as an object of value rather than just a flat icon, I wanted to bring it into a space that feels tangible and intentional.
Process: I used Gemini to generate the initial assets and video iterations, focusing on achieving realistic light refraction and depth.
👇 Do you think brands should blindly turn their logo into a disco ball to jump on a trend, or should they adapt the core concept to fit their own unique identity?
Exactly! The whole point is to adopt the concept of dimensional branding, not to copy-paste the execution.
Am upgoating these
Yesss sir🫡
Wow, amazing!
🙌 🙌
amazing
Thanks, Subash! Glad you liked it. 🙌
nah bro, I absolutely agree with your point
I don’t see any identity in a brand trying to squeeze itself into trends unless it’s some small detail that doesn’t really affect the core brand identity
Exactly! That’s exactly my point lol. It feels like everyone is just missing the bigger picture. There’s so much potential to do something cool with a trend, and everyone just goes for the most basic, 'copy-paste' version. Glad to see I'm not the only one thinking this! 🙌
you're welcome bro!
by the way, interesting work! 💯
Appreciate it! 💎
respect for having the courage to share your opinion! that means a lot, it’s cool - let’s promote openness more!
Haha definitely not a hater! I actually love the energy behind the trend.. It’s all about the 'why' behind the design! 🙌
💯
For fun, I guess 🤷🏻♂️
True, but can’t we have fun while creating something original? lol. Creating with intent is way more fun than just mindless copy-pasting!
Even chefs follow recipes. As long as they're not selling it as their own, I don't see the harm. Save the "originality", if there is such a thing, for the real work.
Yeah for fun 😂. Disco ball challenge
Not every trend you should follow. The ability to discern well counts and has an impact in whatever you do
100%! Every design choice is a brand decision. It's all about that discernment 🙌
looks like something i'd wanna invest in for more! good design
Thanks, Vaishnavi! Glad the direction felt that solid to you. 😊
Nice!
Thanks, Madob!
Brilliant thinking
Appreciate it, Stephen. Concept over trends, always.
Gem of Wisdom honestly fits Claudes identity way better than forcing the disco ball trend. Feels intentional instead of trendy.
Exactly! Design should always be intentional, not just trendy. Glad you caught that.
This is a great reminder that trends should be adapted, not blindly copied.
Spot on. Adaptation is what makes it meaningful instead of just another copy-paste.
Amazing Work Brother
Thanks, Sajibur! Much appreciated.
just jumping in on trends ig
That’s the thing—it’s too easy to jump in without a 'why'. Glad this resonated!
amazing
Thanks, Adam! Glad you liked it
A wonderful idea, and an even better connection to the gem of wisdom🔥💎
Thanks, Viktoriia! It felt like a much more natural fit for the brand's vibe.
i'm always on team ride with the core concept. there's always something valuable you can find there if you crack down & dig deep, this is why i'm so big on bringing etymology into the visions for even imaginary brands i stir up! the disco effect is cute for music, but i think...
Exactly! Digging into that core 'why' is what makes the design meaningful. Glad we’re on the same page! Thanks for the comment 😊
they just wanna explore i think
Fair point! Exploration is great, but it’s even better when it’s backed by a solid concept.
Zoomers have fun, I guess
Haha, for sure! Fun is good, as long as it doesn't dilute the brand's soul.
Trendy-stuff, haha!
Exactly why I wanted to move past the trend and create something more intentional!
amazing work
Thanks, Faraz! Much appreciated.
For follow the trend, I guess.
Intentionality always stands out more than just following the crowd.
I really like this glass effect it looks so clean 🤓
Thanks, Oleksandra! Glad you liked it. 🙌
Awesome!
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Що ви думаєте про такий фірмовий стиль для кондитера?
Легкий та витончений стиль 🦋
My full design cycle for an AI startup 💻✨
One of my recent favorite projects was a full design cycle for Telephone AI —
brand identity, website, industry pages, and the platform itself.
AI integrated into every step of the process.
Case study is still coming 👀
But working on that project reminded me of what I actually love most
about early-stage startups: being in on it early.
Researching a new market, figuring out who the real user is,
what they need, what they've never had before —
and laying the right foundation from day one
instead of fixing it later.
Best practices from MVP. Not retrofitted after.
Here's what that process looks like for me now:
↳ Claude Projects — all the context in one place:
call transcripts, competitor research, personas,
feature priorities for MVP and what-can-wait
↳ Claude Code — structure, interactions,
clickable logic tested before Figma even opens.
Design system with tokens built from the start.
↳ Figma MCP — moved there for customization
and a proper clickable prototype the client can actually walk through
From idea to something real to click —
without weeks of "give us time to think."
#ProductDesign #StartupDesign #AIWorkflow #UXDesign #Figma #ClaudeCode
Goated!
A New York-based founder of a large real estate consulting agency asked me to work on his rebrand.
He didn't want the look of a traditional agency. He wanted to convey the aesthetics and exclusivity of an ultra-luxury hotel.
His budget was $2,000 for "just a little logo touch-up".
But there is a misconception behind requests like this.
You don't get premium market positioning with just a simple logo tweak.
Visual authority is built on consistency.
If a brand looks "expensive" and reliable, it's because every single touchpoint, from the website to the business card, from the pitch deck to the agency's interior design, right down to the scent of the rooms, speaks the exact same language.
Taking an elegant logo and slapping it on an amateur website won't make you look like a luxury brand.
That’s why when I get these requests, I am brutally honest about the result they will get.
We can design a great logo, sure (and I love doing it). But an isolated logo will never justify the premium rates you ask of your clients.
To position yourself at the top, you need a complete and cohesive system.
True
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
MagicPath
The canvas is infinite, and exploration is becoming the workflow. How are you using MagicPath?
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
freelancerlife
Freelancer life is wins, pivots, and everything in between. What’s yours right now?