The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Back to feedPost
Why is everyone turning their logos into disco balls? šŖ©
Spotifyās anniversary stunt works because itās rooted in their DNAāitās music, itās celebratory, and itās meant to be temporary. But turning every other logo into a disco ball just to chase a trend? That misses the point of brand identity.
I started thinking: If I were on the Claude design team and tasked with exploring this 3D/skeuomorphism trend, how would I approach it? I wouldnāt force a disco ball. Iād lean into their core identity: refinement and precision.
Meet the "Gem of Wisdom."
I reimagined the Claude mark as a precious gemstoneātactile, multi-faceted, and premium. By treating the logo as an object of value rather than just a flat icon, I wanted to bring it into a space that feels tangible and intentional.
Process: I used Gemini to generate the initial assets and video iterations, focusing on achieving realistic light refraction and depth.
š Do you think brands should blindly turn their logo into a disco ball to jump on a trend, or should they adapt the core concept to fit their own unique identity?
Exactly! The whole point is to adopt the concept of dimensional branding, not to copy-paste the execution.
Am upgoating these
Yesss sirš«”
Wow, amazing!
š š
š
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
Related posts
Impressive work. The typography, spacing, and layout choices create a premium feel.
Great work
Built an infinite canvas grid in Webflow with Claude Code. Hooked up to the CMS, so adding a new image is just a new entry.
The usual portfolio grid is 2x2 or 3x3. This one lets you scroll in any direction and place things wherever. Feels more like a moodboard.
The images bob up and down a tiny bit so it doesn't feel static. Hover zooms in slightly. Click zooms all the way in, flashes the screen white, and opens a new tab.
Works for case studies, images, whatever fits. I'm in my DM's if you want one for your site.
Check it out here https://the-infinite-universe-grid.webflow.io/
This is very well crafted. The attention to detail and consistency across slides really stands out.
Trending
Claude
Claude has entered the design space. How are you using Claude Design?
Contra University
Learn from expert creatives how to earn more using next-gen AI tools.
creativeaiflow
Creative AI workflows are evolving. What tools do you use, and what are their strengths and weaknesses?
portfolioreview
The best portfolios tell a story, not just show a grid.Ā Share yours for feedback.
freelancerlife
Freelancer life is wins, pivots, and everything in between. Whatās yours right now?