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Viktoriia Savinkova
Web Designer & Framer Developer for Healthtech & Wellness
The moodboard was the hardest part of this whole project.
54 Mirrors had to stand out, but still read as wellness. Those two pull against each other and that's basically the entire brief.
It's a weird artifact, this board. It holds the bold, loud character of the studio, and at the same time I was trying to build a home feeling with raw photo style. Not polished studio shots. Real light, real rooms.
What I wanted people to feel: you're different here, and you're still comfortable here.
Took me way more iterations than I want to admit š
Where do you start with a moodboard? Photos first or colors first? š¬
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Some shots of my first Framer template
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First Framer template is live: 54 Mirrors, a site for boutique Pilates and fitness studios.
I wanted it to feel like the studio it's built for, not another soft pastel wellness page.
Everything (classes, instructors, schedule) runs on the CMS, so a studio owner can make it theirs without touching the design.
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New project interaction created with cloud code inside Framer
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