in love with that logo! this green's never been a color i gravitate towards naturally, but i could say for a fact this brand would draw me in not in spite of it, but in part, because of the boldness.
Yeah, I really like what you're doing. I’d love for us to connect and learn more from you. I’m always looking for ways to improve my skills and see what else I can add to my creative and digital marketing journey. I’d really appreciate the opportunity to learn from you.
Carrying that exact neon-green across the watch face, poster, and bottles is what makes this read as one brand instead of a logo plus merch — most fitness identities let the accent color drift between touchpoints.
Fit Factory is a strong name to design around. Gym branding usually swings either loud-and-aggressive or clean-and-minimal, which way did you take this one?
Crafting the Visual Identity for Elichi Coffee | Case Study
For Elichi, the goal was to build a brand identity that captures the ritual of craft coffee. The visual direction balances modern simplicity with a warm, sensory feel—creating a clean yet inviting identity across every touchpoint.
Design Highlights:
Custom Typography: Paired clean, modern letterforms with subtle editorial accents to establish an elevated, boutique feel.
Packaging & Collateral: Used generous white space and structured layout grids so the physical packaging feels premium in hand.
Palette & Materials: Blended deep, roasted tones with soft, muted neutrals to reflect the warmth of the space and the richness of the brew.
I’d love to get your feedback on this direction:
How does the balance between modern typography and warm tones feel to you?
Does the packaging strike the right balance between minimal and welcoming?