Thanks! The project spanned 3-4 months, from the first strategy meeting to the launch of the website :) I think the final number of illustrations was well over 100 😅
These guidelines for Amby are impressive!
Did you find that defining the high-fidelity visual rules changed how you approached the platform-specific layouts for TikTok or Instagram? It establishes such strong Visual Authority right out of the gate.
I’d love to hear more about your process for the typography choice!
The inflatable flower. Only houseplant I'm guaranteed not to kill. Also, a new object every month is a sneaky good retention hook, people will stay subscribed just to see what's next.