Radiant Glow Beauty Campaign
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Sofa Club Product Description Project
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This project focuses on creating social media content for a health and wellness brand looking to build a stronger and more consistent online presence.
The goal was to promote healthy living in a way that feels simple, relatable, and easy to follow — while keeping the visuals clean and aligned with the brand.
From content direction to post design, everything was structured to communicate clearly, build trust, and keep the audience engaged over time
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They needed a cohesive Instagram feed strategy. Highlighting natural ingredients and glowing skin through professional photography formed my core social media management plan.
I identified a severe lack of brand identity and inconsistent posting in their previous efforts. Addressing weak engagement required solving a poor content structure that failed to connect with modern beauty enthusiasts.
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