Sofa Club Product Description Project

Sofa Club is a UK-based furniture retailer offering 400+ sofa styles across 5 showroom locations in Hertford, Liverpool, Glasgow, Croydon, and Newcastle. Their e-commerce store operates on a next-day delivery promise, competing in a crowded home goods market where visual presentation and trust signals are critical to driving conversions from social media traffic.

Sofa Club needed a consistent social media presence that could showcase their wide product range — from entry-level sofas at £269 to premium modular collections — without their feed feeling scattered or generic. The goal was to build scroll-stopping content that drove both brand awareness and direct product discovery, with a clear visual identity rooted in their red, white, and navy colour palette.

Built a custom design system using Sofa Club's red, white & navy identity — applied consistently across all post formats.

Produced multiple post templates — product spotlights, collection launches, lifestyle promos, and offer-led designs.

Wrote punchy, benefit-driven captions with trust signals (350+ reviews, 24/7 support) and clear calls to action.

Integrated specific price points (£269, £329) directly into visuals to lower purchase friction and increase CTR.

Instagram & Facebook feed postsMultiple branded post designs covering product highlights, collection showcases, and promotional content.

Caption & hashtag strategyPlatform-optimised copy tailored to drive engagement and discoverability for home décor audiences.

Content calendar frameworkStructured posting plan aligned with product launches, seasonal trends, and promotional windows.

Visual identity applicationConsistent use of brand colours, typography hierarchy, and layout grid across all content formats.

Trust signal integrationEmbedded social proof elements (star ratings, review counts, location availability) into post designs.

Brand identity applied consistently across 9+ post formats

Template system built to accommodate new products and ranges

Price-forward design strategy aligned with e-commerce conversion goals

Design matched the premium-yet-accessible tone of the website