Valentino Mateski
Brand Designer | Brand Strategy & Visual Identity | Branding
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There’s a point where design stops trying.
And just fits.
Palette, typography, layout, everything holds the same tension. Just a brand that knows exactly what it is.
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What if strength looked a bit quieter?
When working on Restore, the goal wasn’t to make it feel like “wellness.”
It was to make it feel like something people in high-pressure roles would actually trust.
So the system leans on restraint. A grounded serif to carry weight, paired with clean, clear type that keeps everything easy to move through.
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What does a baby registry look like when it actually feels calm?
For Wishbaby, the work wasn’t about adding more softness; it was about removing noise. Less “cute,” more clarity. Less scattered, more considered.
We designed a system that feels warm, but structured. Something that guides you without getting in the way.
Because when everything is in one place, it stops feeling like a task.
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Can typography carry a whole package?
That was the starting point. Instead of building around graphics or effects, I let the type define the structure, how it sits, how it scales, how it holds everything together.
Once that was in place, the rest became a matter of restraint. Nothing needed to compete, just support.
It’s built so the packaging feels intentional the moment you see it.
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