Lumosolar Brand Identity Design

Lumosolar is a company that specializes in the sale of all products for photovoltaic systems. With a mission to deliver the best products for home and business photovoltaic installations, Lumosolar strives to provide customers with a reliable, professional, and cost-effective solution for their energy needs. To convey this message, Lumosolar engaged in a brand identity design project to define the company's look and feel and establish a clear brand image. The goal was to create a visual representation of the company's values of reliability, professionalism, cost-effectiveness, and exceptional customer support. We created a friendly, sunny, and professional brand identity for Lumosolar, reflected in its logo and visual elements. The logo features a stylized sun and the company's name, emphasizing its focus on solar energy. The color scheme draws inspiration from the sun's warm tones, conveying energy, positivity, and trustworthiness. We also created brand guidelines for consistent presentation across all channels. As a result of the brand design project, Lumosolar now has a strong brand image that effectively represents its values and mission to customers, building trust and confidence through its friendly, sunny, and professional appearance.