That was the starting point. Instead of building around graphics or effects, I let the type define the structure, how it sits, how it scales, how it holds everything together.
Once that was in place, the rest became a matter of restraint....
As a brand designer, typography is one of the first places I test a brand’s personality. I ask myself: how should this brand sound if it could only speak through type?
I play with weight, spacing, and rhythm. Small shifts change...
You all showed so much love to the Bahtana project, so I wanted to share a deeper look.
Here are more moments from the case study — the typography details, the earth-led palette in context, the packaging decisions, the quiet structure behind it all.