As a brand designer, typography is one of the first places I test a brand’s personality. I ask myself: how should this brand sound if it could only speak through type?
I play with weight, spacing, and rhythm. Small shifts change...
You all showed so much love to the Bahtana project, so I wanted to share a deeper look.
Here are more moments from the case study — the typography details, the earth-led palette in context, the packaging decisions, the quiet structure behind it all.
Curious to hear from other designers, what does the future of sports branding look like to you?
Working on GRANDS meant building more than a booking app; the goal was to create a structured network where players can find the right opponents and grow through real competition.
Social media for a sports-tech brand can easily slip into clichés.
For GRANDS, I wanted something more controlled and more precise. The platform is built around alignment and competitive energy, so the social system had to reflect a structured approach, not chaos.