Social media for a sports-tech brand can easily slip into clichés.
For GRANDS, I wanted something more controlled and more precise. The platform is built around alignment and competitive energy, so the social system had to reflect a structured approach, not chaos.
Curious to hear from other designers, what does the future of sports branding look like to you?
Working on GRANDS meant building more than a booking app; the goal was to create a structured network where players can find the right opponents and grow through real competition.
Designing for a premium, family-owned brand from Central America carries a different kind of responsibility 🌿
When heritage is real and passed down through generations, the identity can’t feel decorative. It has to feel authentic.
With Bahtana, my role was to create a brand...