The Grands logo breaks away from the traditional tennis aesthetic with a playful, energetic wordmark full of motion. Each letter has its own posture, giving the mark a dynamic, rhythmic character like players mid-match, each with a distinct stance but moving as one team.
The custom typography embraces purposeful asymmetry and irregularity. This isn’t about precision, it’s about presence. The logo feels fresh, confidently offbeat, and unapologetically original. It embodies what Grands stands for: not tradition, but evolution. Not formality, but energy.
It stands out on courts, in content, and most importantly, on people.