Wishbaby - Visual Identity, Website & UX/UI
Valentino Mateski
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Posted Nov 7, 2025
Wishbaby is a joyful platform for expectant mothers to create and manage baby registries effortlessly, combining warmth, individuality, and seamless design.
Wishbaby
INTRODUCTION
Wishbaby is all about making moms' dreams come true! It's a special place where moms-to-be can create, edit, and make their baby registry just the way they want before sharing it with family and friends.
THE BRAND IDENTITY
Our role was to make Wishbaby feel like a warm hug. The color palette, anchored by the inviting hue of 'Amaranth' imbues the platform with a sense of comfort and joy while maintaining an air of elegance. For the headlines, we selected a smooth-edges serif font, to make them stand out and for the body, we went with a simple and easy-to-read font, making it the perfect combo.
THE UX/UI
Ease of use was our top priority when designing the Wishbaby web app. We crafted an intuitive interface that allows you to navigate effortlessly and make your registry as unique as you are. Through a harmonious blend of aesthetics and usability, Wishbaby fosters a sense of ownership and excitement among expectant mothers as they prepare for the arrival of their little ones.
