SeventhWave was conceived as a lifestyle-driven beverage brand inspired by energy, flow, and natural vitality. The project began with strategy and naming, where the focus was on creating a concept that would resonate with modern consumers while standing out in a crowded drinks category.
The chosen name, SeventhWave, captures both movement and momentum - a metaphor for riding the peak of possibility. This identity was supported with strategic positioning that placed the brand at the intersection of lifestyle, culture, and everyday coolness.
The visual identity drew inspiration from surf culture and youth lifestyle aesthetics. Bold typography, clean layouts, and a fluid color palette channel the feeling of freedom, rhythm, and community. Packaging design carried this system into physical form, pairing vibrant tones with minimal layouts to create shelf presence that feels fresh, modern, and instantly recognizable.
Delivered: Naming, Brand strategy, Visual identity system, Packaging design, Art direction guidelines