This project is a Beehiiv-powered newsletter + website system built for creators selling on TikTok Shop.
Strategy: growth-first publishing. The homepage is optimised to convert cold traffic into subscribers, while the post grid is structured for binge-reading and repeat visits....
Feature-Led Growth Layout
Built to highlight high-impact stories and drive subscriptions. This setup reduces cognitive load, elevates featured content, and aligns layout flow directly with Beehiiv’s native subscribe and referral mechanics.
Tools: • UI concept & layout logic in...
Editorial-First Media Layout
Designed for content-heavy publishing. The strategy prioritises discoverability, content hierarchy, and returning readership. Headlines, categories, and recency cues are structured to keep users scrolling and coming back.
Tools: • UI concept &...
This project is a concept landing page for a sustainability-focused digital publication, built to support audience growth and email acquisition.
Strategy: a conversion-first structure centred on one primary CTA (newsletter sign-up), reinforced with social proof, benefit-driven...
Email doesn't work because an email looks good. It works when the message is clear, the design supports it, and the reader knows what to do next.
This showcase brings together personal email campaign projects created for different brands and campaign goals, from product launches...
