Feature-Led Growth Layout Built to highlight high-impact stories and drive subscriptions. This se...Feature-Led Growth Layout Built to highlight high-impact stories and drive subscriptions. This se...
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Feature-Led Growth Layout
Built to highlight high-impact stories and drive subscriptions. This setup reduces cognitive load, elevates featured content, and aligns layout flow directly with Beehiiv’s native subscribe and referral mechanics.
Tools: • UI concept & layout logic in Figma • Beehiiv for website hosting, newsletter publishing, and subscriber capture
Outcome: Scalable publishing model on the platform focused growth and conversion.
This time, we worked on Olympian by Design – a premium one-on-one coaching brand focused on personal transformation and high performance.
Our goal was to create more than just a beautiful website. We wanted the entire client journey to feel connected – from the first landing page visit to purchasing the program and going through the coaching experience.
We designed three custom pages from scratch, built them in Kajabi, created a branded member area, set up the coaching program, and refreshed the app with new onboarding screens.
All wrapped in a bold, dark, luxury-inspired design.
Because great design shouldn't stop at checkout. It should follow the client through the entire experience.
I wanted to see how far I could take a static hero with a little motion and some help from Claude.
So I’m experimenting with scroll animation on a dental website concept. I design the layout and motion direction, then work with Claude to bring it to life.
A quick screen recording of where it’s at. Still tweaking, but this part is fun.