This project is a concept landing page for a sustainability-focused digital publication, built to support audience growth and email acquisition.

Strategy: a conversion-first structure centred on one primary CTA (newsletter sign-up), reinforced with social proof, benefit-driven messaging, and a clean visual hierarchy that moves users from awareness to action with minimal friction.

Tools: ConvertKit for email capture, form integration, and list building, ensuring a seamless handoff from landing page to lifecycle automation.

The objective was straightforward: transform interest into subscribers while keeping the experience scalable, brand-aligned, and optimised across devices.