Toluwalope Ayomide
Email Marketing & Growth Expert for E-commerce | Lifecycle
Email doesn't work because an email looks good. It works when the message is clear, the design supports it, and the reader knows what to do next.
This showcase brings together personal email campaign projects created for different brands and campaign goals, from product launches and promotions to educational and seasonal campaigns.
For each project, I handled both the copy and email design, developing multiple creative directions and variants around the intended action, whether that was purchasing, signing up, learning more, or redeeming an offer.
The goal was simple: turn the campaign idea into an email experience that makes the next step clear.
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Lifecycle Email System for a Performance Sportswear Brand
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This project is a Beehiiv-powered newsletter + website system built for creators selling on TikTok Shop.
Strategy: growth-first publishing. The homepage is optimised to convert cold traffic into subscribers, while the post grid is structured for binge-reading and repeat visits. Strong headlines, clear value props, and social proof do the heavy lifting.
Execution: • Beehiiv website for publishing and hosting • Native Beehiiv subscribe forms for frictionless sign-ups • Content hierarchy designed to support discoverability, retention, and monetisation
The focus wasn’t just design t was building a scalable media asset where content, subscriptions, and audience growth compound over time.
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Feature-Led Growth Layout
Built to highlight high-impact stories and drive subscriptions. This setup reduces cognitive load, elevates featured content, and aligns layout flow directly with Beehiiv’s native subscribe and referral mechanics.
Tools: • UI concept & layout logic in Figma • Beehiiv for website hosting, newsletter publishing, and subscriber capture
Outcome: Scalable publishing model on the platform focused growth and conversion.
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