Email doesn't work because an email looks good. It works when the message is clear, the design supports it, and the reader knows what to do next.

This showcase brings together personal email campaign projects created for different brands and campaign goals, from product launches and promotions to educational and seasonal campaigns.

For each project, I handled both the copy and email design, developing multiple creative directions and variants around the intended action, whether that was purchasing, signing up, learning more, or redeeming an offer.

The goal was simple: turn the campaign idea into an email experience that makes the next step clear.