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Email doesn't work because an email looks good. It works when the message is clear, the design supports it, and the reader knows what to do next.
This showcase brings together personal email campaign projects created for different brands and campaign goals, from product launches and promotions to educational and seasonal campaigns.
For each project, I handled both the copy and email design, developing multiple creative directions and variants around the intended action, whether that was purchasing, signing up, learning more, or redeeming an offer.
The goal was simple: turn the campaign idea into an email experience that makes the next step clear.
The network for creativity
Join 1.25M professional creatives like you
Connect with clients, get discovered, and run your business 100% commission-free
Creatives on Contra have earned over $150M and we are just getting started
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Amazing design!
Skincare labels can be difficult to decipher, especially when you’re trying to understand ingredients, spot potential allergens, and find products that fit your budget.
Purefy is an AI-powered clean beauty app designed to make that process simpler. Scan a product barcode to explore ingredient information, then compare personalized alternatives across different price points. The experience brings product discovery and comparison into a clear, approachable mobile interface.
Soft pastels, rounded elements, and expressive typography give the app a fresh visual identity while keeping product information at the center.
The first thing I created for LedgerFlow wasn't a screen.
It was a set of questions.
I'm kicking off a new concept project: **LedgerFlow, an accounting and financial management SaaS platform for small businesses, freelancers and independent business owners.
The goal is to design a website that helps visitors understand what the product does, how it helps their business, and why they should book a demo.
But before opening Figma, I needed to understand the business.
So I created a website discovery and brand strategy questionnaire.
It covers:
→ Brand vision and business goals.
→ Target audience.
→ Website goals and user experience.
→ Branding and visual direction.
→ Services and offers.
→ Project direction and logistics.
I want to understand things like:
Who exactly are we designing for?
What problem does the product solve?
What makes it different from traditional accounting software?
What should visitors understand within the first few seconds?
And what would make them confident enough to book a demo?
Because the answers will influence the website's messaging, content, visual hierarchy and calls to action.
You can't design a clear experience when you don't understand what the business needs to communicate.
LedgerFlow is a concept project, but I'm treating the process like a real client engagement.
I'll be sharing the journey from discovery to website structure, UI design and Webflow development.
And if you're building a SaaS product or need a website that communicates your business value clearly, I'm open to website design and Webflow projects.
Let's talk about what you're building. 🤝
Starting with a discovery questionnaire instead of a screen is how good briefs begin, and "explain what LedgerFlow does in the first seconds" is the right goal to design around. Will the answers become a one page brief?