This project is a Beehiiv-powered newsletter + website system built for creators selling on TikTok Shop.

Strategy: growth-first publishing. The homepage is optimised to convert cold traffic into subscribers, while the post grid is structured for binge-reading and repeat visits. Strong headlines, clear value props, and social proof do the heavy lifting.

Execution: • Beehiiv website for publishing and hosting • Native Beehiiv subscribe forms for frictionless sign-ups • Content hierarchy designed to support discoverability, retention, and monetisation

The focus wasn’t just design t was building a scalable media asset where content, subscriptions, and audience growth compound over time.