pro
Sara Servan
I design bold brands full of personality for small business
- $25k+
- Earned
- 8x
- Hired
- 4.93
- Rating
- 534
- Followers
Brand in a day for Monster Pets, a German dog care brand bringing together honest ingredients, vibrant packaging, and a playful identity designed for modern dog owners that stands out on the shelf!
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10
760
Brand in a week for Stripes x Dots - a children's brand that creates bold, simple tools to help little humans understand big feelings and navigate everyday moments with confidence.
The design challenge was building a visual world that could make emotions feel approachable and joyful - something toddlers are drawn to and parents actually want in their home. Bold type, expressive emotion icons, and a playful-but-purposeful aesthetic carried across every touchpoint - completed in just a week.
The full suite spans brand identity, emotion cards, and stickers - a cohesive system that makes big feelings feel a little less big.
9
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954
Community swag design for Hospitable that members actually want to wear. The brief was clear: premium, personality-driven pieces that hosts feel proud to own - subtle enough for everyday life, distinct enough to spark conversation.
Custom illustrations gave the collection its character, turning standard merch into something that felt genuinely community-made. Hoodies, tees, tote bags, caps, travel mugs, and stickers - each piece a quiet nod to belonging to something worth being part of.
The kind of swag that promotes the community without ever feeling like it's trying to.
2
6
764
Of a Feather - Brand Identity & Visual World
Of a Feather is built around the idea that the right people always find each other - a poetic twist on "birds of a feather," where belonging and connection run through every element of the brand.
Strategy and tone of voice came first, then colour, typography, and the part that made this project unforgettable: custom Australian bird characters, full of personality and warmth, that brought the brand to life in a way no logo alone ever could.
From there, a full universe - logos, social media, credentials deck, merch, and website. When strategy and personality work together properly, the result speaks for itself.
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688