Nue: Sustainable Deodorant Brand Concept
Sara Servan
🌿 Nue — A modern reimagination of deodorant branding
Passion Project | Brand Concept
The Concept
What if deodorant never went disposable?
Nue is a bold, sustainable deodorant brand designed around the idea of refillable rituals. Inspired by retro curves and clean routines, this concept reimagines what underarm care could look like if design and sustainability had always been the priority.
The Creative Direction
The brief (from @briefclub) challenged designers to reinvent the deodorant experience. I built Nue with a nostalgic-meets-modern brand identity:
Rounded, ownable type
Soft, creamy textures
A pastel-forward palette that felt fresh, not clinical
Packaging that feels like a shelfie-worthy skincare product, not a throwaway
Each element was designed to make the brand feel intentional, refillable, and proud-to-be-on-display.
The Outcome
The result is a brand that feels equal parts wellness, nostalgia, and design-led simplicity. Nue doesn’t shout — it glows. The system is cohesive across product, box, and social — making sustainability feel seamless and desirable.
Deliverables
Brand strategy + concept
Logo design + brand mark
Typography + colour palette
Packaging design (3 scent variants)
Refill system design
Social media graphics
Creative storytelling (carousel captions & mockups)
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Posted Sep 16, 2025
Sustainable, refillable deodorant branding with a retro twist. Nue is a bold concept reimagining personal care with intentional, design-led packaging.
