Brand Intensive for Postsell Shopify Plugin
Sara Servan
Postsell — A bold, human-first brand for a smart Shopify app
Client: Nick, Founder of Postsell
Industry: eCommerce, Tech, Shopify
Branding Package: Brand Intensive (Brand in a Day)
The Challenge
Nick came to me with an exciting idea: a Shopify app that helps merchants boost sales through smart, contextual post-purchase offers. The app was ready to launch — but the brand felt generic, lacking the personality and clarity needed to stand out in a competitive app marketplace.
The Approach
We started with a deep dive into strategy: who Postsell is, what sets it apart, and how we want users to feel when they interact with it. From there, we explored bold colour palettes, playful typography, and a modern, slightly techy tone of voice — while keeping the brand grounded in clarity and trust.
Moodboard B was the winner: modern, clean, and human-first.
The Outcome
The final identity is simple yet punchy. It balances Shopify-native familiarity with its own confident voice — helping Postsell stand out to both merchants and developers. The bold green, clean layouts, and cheeky tone make the brand feel fresh and trustworthy without being boring.
Deliverables
Brand strategy
Logo suite
Colour palette
Typography
UI direction (Figma template starter)
Brand guide (one-pager)
App store preview design
Marketing mockups
Like this project
Posted Sep 16, 2025
Bold branding for Postsell, a smart Shopify plugin. Brand Strategy, logo, typography, colour palette and design that stand out and convert.
