Bather Body Care Brand Identity Design

Body Care Brand Identity Design Passion Project

Bather is a body care brand designed to celebrate slow moments and simple rituals. Inspired by softness, scent, and stillness, it evokes the calm of a long soak and the care of everyday routines done with intention.

Created as a passion project by Sara Servan Studio, Bather explores what it means to build a brand from emotion first — one that’s rooted in ease, balance, and sensorial beauty. The result is a serene, minimalist identity system that pairs fluid shapes with grounding tones and organic textures.

From creative direction to packaging, every design decision was made to feel quiet, clean and calming — an invitation to slow down and reconnect with the self.

Creative Direction

Brand Strategy (conceptual)

Logo Design

Typography & Colour Palette

Packaging & Label Design

Mockups & Visual Exploration

Art Direction