BULCS Rebranding
Sara Servan
Brand Designer
Graphic Designer
Visual Designer
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Rebrand design for BULCS Holdings, a leading distributor of indoor air quality, remediation and restoration solutions across Australia and the Asia Pacific
THE PROBLEM:
BULCS Holdings was growing quickly and with new competitors, the brand felt outdated and not impactful enough. They needed my help with a full re branding campaign to reflect the new brand values, appeal to new customers, showcase their new products and stand out from the competition.
THE SOLUTION:
We worked together to find a new style of branding that would stand out from the competition, appeal to their target audience and reflected the company values, tone of voice and style. We located the problems with the old brand and refreshed the logo, while keeping it similar to the old version, so the engaged customers would still recognize it. The project also included a full branding package to help with the launch of the new logo in different platforms.
THE DELIVERABLES:
- Logo re design & Brand guidelines
- Templates and new fonts for Canva, for the client to use.
- Packaging Design & Collateral
