Appsumo Rebrand

Sara Servan

Brand Designer

Graphic Designer

Illustrator

Adobe Illustrator

Adobe Photoshop

Procreate

Re-branding campaign for App Sumo, a Top software selling deals for entrepreneurs at incredible prices, based in the USA. THE PROBLEM: App Sumo was growing quickly and they realized their brand had become quite flat compared to the vibe and personality that they wanted to promote with their customers and employees. App Sumo is a fun, warm and inviting company and they wanted to showcase those values in their branding.   THE SOLUTION:  After doing some research and analyzing the pros and risks of rebranding, we came to the solution of a new logo. Since their branding was very well done in terms of color usage, typography and touch points, we decided that the brand only needed an “uplift” - a new sumo mascot to leave a long lasting impression in their target audience and connect to a whole new level. THE DELIVERABLES:   - Brand Strategy - Logo re design - Brand guidelines Pattern Design - Packaging Design & Collateral

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