Glamping Estate Branding
Sara Servan
Brand Designer
Graphic Designer
Visual Designer
Adobe Illustrator
Adobe Photoshop
Procreate
Branding for Glamping Estate, a new hospitality & tourism venue in the Hunter Valley catering for big groups.
THE BRIEF:
Glamping Estate provides groups with versatile function spaces and unique short-term accommodations that allow guests to experience nature and togetherness in comfortable luxury.
The branding campaign had three mayor objectives:
- To Stand out in a saturated market in the Hunter Valley hospitality & tourism industry
- To be appealing to 4 different audiences: friends/family, weddings, corporate teams and retreats
- To establish a solid brand foundation with a unique and memorable logo and a consistent identity that resonates with their target audience across all platforms.
THE DELIVERABLES:
- Branding Strategy
- Logo design
- Brand guidelines
