Mileco Brand Identity Design

Sustainable Knitwear Brand Identity Design Australia

Mileco is a knitwear brand where comfort meets effortless style. Thoughtfully designed for women who value quality and longevity, every Mileco piece is made to feel soft, safe, and stylish — while contributing to a more sustainable future.

Sara Servan Studio was entrusted to bring the brand to life through a full branding design package — starting with brand strategy and creative direction, and evolving into a complete visual identity system.

The result is a calm, minimal-yet-warm brand world: organic logo marks, a muted yet earthy colour palette, soft typography, and tactile-inspired elements that mirror the experience of Mileco’s knitwear. Every brand touchpoint, from packaging to illustration, was created with intention to reflect comfort, care, and ease.  

We’re currently designing the Mileco e-commerce website, launching soon.

Brand Strategy & Positioning

Creative Direction

Logo Suite & Visual Identity

Typography & Colour Palette

Custom Brand Illustrations

Packaging & Tag Design

Brand Guidelines & Mockups

Website Design (in progress)

“I can't say enough good things about Sara! She completely nailed my branding. From the start, she was super helpful, really understood my vision, and brought it to life in a way I couldn't have imagined. I highly recommend her services and I'm already planning to work with her on my next business idea.” — Mileco Founder