Sara Servan

I design bold brands full of personality for small business

$25k+: Earned

7x: Hired

4.93: Rating

431: Followers

Sydney NSW, Australia

Work Posts Reviews Services About

Sydney NSW, Australia

Brand in a day for Monster Pets, a German dog care brand bringing together honest ingredients, vibrant packaging, and a playful identity designed for modern dog owners that stands out on the shelf!

Brand in a week for Stripes x Dots - a children's brand that creates bold, simple tools to help little humans understand big feelings and navigate everyday moments with confidence. The design challenge was building a visual world that could make emotions feel approachable and joyful - something toddlers are drawn to and parents actually want in their home. Bold type, expressive emotion icons, and a playful-but-purposeful aesthetic carried across every touchpoint - completed in just a week. The full suite spans brand identity, emotion cards, and stickers - a cohesive system that makes big feelings feel a little less big.

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Cover image for Community swag design for Hospitable

Community swag design for Hospitable that members actually want to wear. The brief was clear: premium, personality-driven pieces that hosts feel proud to own - subtle enough for everyday life, distinct enough to spark conversation. Custom illustrations gave the collection its character, turning standard merch into something that felt genuinely community-made. Hoodies, tees, tote bags, caps, travel mugs, and stickers - each piece a quiet nod to belonging to something worth being part of. The kind of swag that promotes the community without ever feeling like it's trying to.

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Of a Feather - Brand Identity & Visual World Of a Feather is built around the idea that the right people always find each other - a poetic twist on "birds of a feather," where belonging and connection run through every element of the brand. Strategy and tone of voice came first, then colour, typography, and the part that made this project unforgettable: custom Australian bird characters, full of personality and warmth, that brought the brand to life in a way no logo alone ever could. From there, a full universe - logos, social media, credentials deck, merch, and website. When strategy and personality work together properly, the result speaks for itself.

Brand in a Week - Children's Media Brand Identity Iniminimo is a new generation of personalised children's media - a platform that places the child at the centre of the story. Instead of watching other characters, children become the main character in their own personalised animated music videos, built around real-life milestones and routines. The challenge: bold and playful enough to delight toddlers, modern and thoughtful enough to earn parents' trust. Expressive illustration, vibrant colour, friendly-but-not-childish typography - exciting without being overwhelming. Nothing generic. Nothing toy-like. Delivered in five focused days - from strategy to complete brand world - the result is an identity as joyful and full of heart as the platform it represents.

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Brand identity and packaging design for Snatched - built around a clinically backed formula targeting stress-related bloating and high cortisol, it's designed to be the modern woman's daily ritual. The brief was bold: fun, unapologetically sexy, and nothing like the soft aesthetics that dominate wellness. Think Rhode Skin meets supplement brand meets beach lifestyle - built to hold its own against celebrity-backed giants, without the celebrity. Every design decision pushed against the expected. Futuristic, sharp, typographically confident - built for the shelf and the phone screen, because for Snatched, TikTok is the launch strategy.

Brand in a Week is our intensive branding sprint — designed for founders who are ready to move fast without cutting corners. In just five days, we go from discovery to a complete brand identity: strategy, visual direction, logo, colour palette, typography, illustration, and everything in between. JENGZ came to us with a bold vision — to make loquat iconic. In a week, we built them a brand to match. From the hand-lettered logo with hidden loquat details in the letterforms, to colours, typography, illustration and Lolo — the singing bird farmer mascot who brings the whole world to life. We also had time to design ready to launch assets (packaging for 4 products and social media templates) The result? A brand that's ingredient-obsessed, naturally cool, and built to stand out on shelf, online, and everywhere else. Jeff loved it so much, he signed on for the website before the week was even out.

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Cover image for Packaging design for Jengz. This

Packaging design for Jengz. This was part of the deliverables fro my Brand in a Week package, where we created the full brand identity plus launch assets (packaging and social media). Jeff couldn't believe how much we can get done in just one week!

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Warm, editorial brand identity for holistic marketing expert Désirée Battré. Strategy, logos, IG design & creative direction with coastal energy and bold clarity.

1.2K

Cover image for Bold, sustainable branding for a

Bold, sustainable branding for a nut butter brand concept. Designed for shelf appeal with playful packaging, vibrant colours, and a strong visual system. Runner-up @brief.club (http://brief.club)

1.2K