Of a Feather - Brand

Of a Feather - Brand Identity & Visual World

Of a Feather is built around the idea that the right people always find each other - a poetic twist on "birds of a feather," where belonging and connection run through every element of the brand.

Strategy and tone of voice came first, then colour, typography, and the part that made this project unforgettable: custom Australian bird characters, full of personality and warmth, that brought the brand to life in a way no logo alone ever could.

From there, a full universe - logos, social media, credentials deck, merch, and website. When strategy and personality work together properly, the result speaks for itself.