Brand in a week for

Brand in a week for Stripes x Dots - a children's brand that creates bold, simple tools to help little humans understand big feelings and navigate everyday moments with confidence.

The design challenge was building a visual world that could make emotions feel approachable and joyful - something toddlers are drawn to and parents actually want in their home. Bold type, expressive emotion icons, and a playful-but-purposeful aesthetic carried across every touchpoint - completed in just a week.

The full suite spans brand identity, emotion cards, and stickers - a cohesive system that makes big feelings feel a little less big.