Marketing strategy & operations with a design lens

Wordpress Database for a Music Composer
Wordpress Database for a Music Composer

Designed and implemented a custom CMS compiling sheet music data for a composer's redesigned website.

Web Developer
Database Administrator
Database Specialist
Adobe Photoshop
Google Sheets
WordPress

AI Assistant (Chatbot) for an Agency Team
AI Assistant (Chatbot) for an Agency Team

Drove efficiency, client experience and cost improvements by developing an internal knowledge chatbot.

AI UX Copywriter
Operations Manager
AI Developer
ChatGPT
GPT-3
Slack

Coworking Space Website
Coworking Space Website

Designed and implemented the website of a new coworking space, including a custom Squarespace design, application of brand standards, CSS, SEO and copywriting.

Web Designer
Copywriter
Squarespace Website Design
CSS
Google Drive
Squarespace

Micromobility TikTok account
Micromobility TikTok account

Development, initiation, planning, content and engagement.

Video Editor
Video Producer
TikTok Creator
Adobe Photoshop
CapCut
TikTok

Sales Page for a Virtual Course
Sales Page for a Virtual Course

I synthesized a complex B2C service into a clear, strategically positioned offer. Then I created the sales page, including design, development and copywriting.

Web Designer
Marketing Strategist
SEO Writer
Adobe Illustrator
Google Drive
Squarespace

Nonprofit Website & "Just Enough" Branding
Nonprofit Website & "Just Enough" Branding

I carried out design, content, project management and launch for a nonprofit's new website. This also included lightweight brand standards.

Brand Designer
Web Designer
Copywriter
Airtable
Elementor
WordPress

Whimsical Icon Design
Whimsical Icon Design

3 sets of hand-drawn elements useful for print and digital design: (1) spirals and flourishes based on the Golden Ratio, (2) standard spirals and (3) arrows.

Graphic Designer
Digital illustrator
Iconography Designer
Adobe Illustrator
Adobe Photoshop

Instagram Story Templates for a Stylist
Instagram Story Templates for a Stylist

A set of Instagram Story templates provided the jumping-off point for a stylist to reach her audience with engaging, inspiring imagery.

Graphic Designer
Social Media Marketer
Social Content Design
Adobe Illustrator
Instagram

Social Media to Reach Young Professionals
Social Media to Reach Young Professionals

I contributed 1 year of social media management and direction of a team of volunteers for a network of thought leaders and emerging professionals.

Graphic Designer
Social Media Manager
Social Media Strategist
Adobe Suite
Google Docs
Instagram

Presentation Deck Design
Presentation Deck Design

Designed templates for a volunteer-based organization with frequent turnover, raising consistency and ushering in a fresh look to appeal to new audiences.

Brand Designer
Presentation Designer
Visual Designer
Google Slides
Microsoft PowerPoint
Microsoft Word

Foundational Branding & Website for a Business Owner
Foundational Branding & Website for a Business Owner

Created a business owner's first brand style guide and drew on the guide to refresh her website.

Brand Designer
Web Designer
Coach
Canva
Google Docs
WordPress

Data Visualization Brand Standards
Data Visualization Brand Standards

Developed and implemented data visualization standards for client-facing presentations. Guidance included palette-aligned color schemes and data literacy tips.

Data Visualizer
Presentation Designer
Data Analyst
Adobe Illustrator
Figma
Google Slides