Ruth Hamberg
Brief
Create templates for Word, PowerPoint and Google Drive
Users
Audience: Volunteer-led organization of young professionals
Tone: Fun, refreshing, inclusive
Limitation: Frequent turnover among volunteer leaders means little time for training and handoffs; complex guidance may fail, so brand tools must be streamlined to ensure consistency
Requirements
Easy to use
Flexible for use in workshops, internal presentations, data presentations and reporting
Aligned with new brand standards while referencing the familiar shapes of the brand's history
Designed for the most common content types used at the organization
Fresh, bold and appealing, reflecting the "young professionals" brand story
Results
Deliverables
PowerPoint deck with flexible layouts (shown in photo)
Google Slides
Word template
Google Docs template
Impacts
The organization demonstrated to their volunteers and large local audience that they are active, iterative and ready to lead
Presentation decks were used for presentations in board meetings as well as public events
Word and Google Docs were used for internal and external communications