Audience: Volunteer-led organization of young professionals

Tone: Fun, refreshing, inclusive

Limitation: Frequent turnover among volunteer leaders means little time for training and handoffs; complex guidance may fail, so brand tools must be streamlined to ensure consistency

Easy to use

Flexible for use in workshops, internal presentations, data presentations and reporting

Aligned with new brand standards while referencing the familiar shapes of the brand's history

Designed for the most common content types used at the organization

Fresh, bold and appealing, reflecting the "young professionals" brand story

PowerPoint deck with flexible layouts (shown in photo)

Google Slides

Word template

Google Docs template

The organization demonstrated to their volunteers and large local audience that they are active, iterative and ready to lead

Presentation decks were used for presentations in board meetings as well as public events

Word and Google Docs were used for internal and external communications