Ruth Hamberg
STARTING POINT
A prolific composer required a redesign of their website's CMS (Content Management System). The end result would be easy to edit and easy to incorporate into the front end of a freshly redesigned website.
Constraints: The composer was more at home using MuseScore or Finale than a CMS. They would need a foolproof, simple way to edit songs. This should also be specific to the nuances of their music practice, which covered multiple genres and dozens of instruments. For this reason, an out-of-the-box solution was not an option.
Opportunities: Save time and effort spent entering details into a website editor one line at a time; minimize the chance of errors; equip the composer to spend more time creating music; enhance the middle-of-funnel marketing journey; increase revenues from sheet music sales.
SERVICES
Requirements discovery and research of backend solutions from best selling sheet music publisher websites; compilation, synthesis and organization of music content from current website; data cleaning and preparation for export; creation of post types, field groups and taxonomies using Advanced Custom Fields; implementation of file organization plugin; implementation of live-edit spreadsheet capacity integrated into the Wordpress admin panel; quality assurance; UI/UX and human-centered design of form fields and formats; testing and implementation in front-end platform using Bricks and Wordpress.
RESULT
The final CMS went above and beyond the composer's requirements. With multiple ways to input data, the friction of making content updates was greatly reduced. The composer was able to make edits at the moment of realizing they needed to be made, which enabled minimal interruption to their creative flow. The existing content was transferred with additional benefits of proofreading and copyedits thanks to the detailed level of attention given to each data point.
With an eye to futureproofing and future expansion, the variety of fields and options allowed for both simple and complex display on the front end.
Integration with a new blog and other ACF field groups will allow for development of an interconnected content strategy in the future.
IN DEPTH
Users:
End user (composer)
Audience (conductors, publishers, community groups and other purchasers of sheet music)
Web designer
Channels & Tools:
Advanced Custom Files
HappyFiles
Sheet Editor
Wordpress.org
Training and Documentation:
Video Explainers
Animation Explainers
Live Training