Coworking Space Website
Ruth Hamberg
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Posted Dec 27, 2023
Designed and implemented the website of a new coworking space, including a custom Squarespace design, application of brand standards, CSS, SEO and copywriting.
Thank you again for everything, I've had at least three different people mention the copy on the site. You have a lot of fans here. -Medford Cowork Collective CEO
STARTING POINT
A brand new coworking space required copywriting and website creation. They were crunched for time and needed the website ready before their opening day.
The client requested a longscrolling homepage, a pricing page, building layouts and an appealing, seamless “Join” page. As a new business in the region, it was important the copy include key phrases to optimize its presence in search rankings.
A brand guide was available including fonts, icons and color guidance. I worked remotely with the team team composed of CEO, brand designer, virtual assistant.
SERVICES
Copywriting with SEO, Squarespace web design, Squarespace back end, marketing alignment, research, multichannel integration, CSS coding, contextual design, alignment with existing brand, cross-function collaboration
RESULTS
With her time freed up, the CEO was able to focus on the urgent requirements of pre-launch promotion, contracts, service design and furniture deliveries. When they opened their second location, they duplicated this site and adapted it easily to the guidelines of their second brand. The coworking space continues to use their websites with some edits as they grow.
IN DEPTH
Copywriting: Seven pages including SEO.
Squarespace web design: I created the site from scratch, including design decisions, formatting, image sourcing, image editing, custom coding, custom page design, accessibility and back-end integrations. The brand fonts needed to be added and the brand colors needed to be arranged with suitable contrast for legibility. The longscrolling page used Squarespace indices to allow users to browse using section labels.
Marketing alignment: I created calls to action and designed the user flow to ensure the business would meet its membership goals.
Research: I based design and language decisions on my research on the region, including content for a “What’s nearby?” section. I also researched coworking space industry norms, UI/UX on successful coworking spaces websites, and drew on personal experience in coworking spaces.
Multichannel integration: I incorporated the e-newsletter platform and social media into the design.
Contextual design: I wrote a statement of acknowledgement of the business’ location on indigenous lands. The copy and visuals expressed the CEO’s inviting, entrepreneurial personal brand.
