STARTING POINT

Happy clients, resonant services, skilled leadership: this healing collective had it all. But they lacked a clear, compelling online presence to reach their audience of ambitious, professionally successful women in search of healing and supportive community.

The leadership team had less familiarity with marketing and felt strongly they wanted an authentic, differentiated web presence that would let visitors know from the start that this was a different kind of company. The sign-up process also needed to be easy and inviting, and would need to feature the leadership prominently as they were the faces of the company.

They opted to start with a sales page as part of the marketing funnel for their online course.

SERVICES

Squarespace website design, Squarespace back end setup, copywriting, SEO, graphic design, photo editing, icon sourcing, training videos, social media integration, scheduling/sign-up app integration

The project also included brand research, brand visual standards and development of a beginner-friendly brand guide.

See behind the scenes of the brand journey.

RESULTS

I synthesized a complex B2C service into a clear, strategically positioned offer. Then I created the sales page, including design, development and copywriting.

This sales page showcased the collective's core offering and presented it to their audience with clear Calls to Action. The design of the page drew on the brand's circle motif and incorporated credibility builders to reach the core audience. The clients launched their course and invited people to sign up via the page.

Months later, the client sent this message:

I am in the middle of a big project that involves building out additional pages on our website. As I'm doing so, I'm seeing all of the intricate branding and style work that you did when you designed and created our site. WOW!! I just had to write to say THANK YOU. The work I am doing right now is infinitely easier, thank to all of the time, attention, and dedication you put into the original project. Saying THANK YOU doesn't begin to express my awe and sincere gratitude. You are such a treasure, Ruth. I also used the colors chart you worked up for us to ensure that, in the places I did change the font color, that I chose combos that were high in readability. THAT was also a huge gift. When in doubt, I simply referred to your style and branding guides.  I can't begin to express the deep thankfulness I am feeling for you.

IN DEPTH

See the page

Main Call to Action

Additional sections