Design not for everyone? On the Contra-ry...

Good Totes: The Perfect Gift- Graphic Design
Good Totes: The Perfect Gift- Graphic Design

I did the graphic design for the title art of this campaign video

Graphic Designer
Typographer
Adobe Illustrator

MAD Market- Content Strategy & Content Creation 2024
MAD Market- Content Strategy & Content Creation 2024

I helped to create the various creative collaterals as well as film and edit the social media posts

Graphic Designer
Video Producer
Social Media Manager
Adobe Illustrator
Adobe Premiere Pro
Instagram

Cultivate- Content Strategy & Content Creation 2024
Cultivate- Content Strategy & Content Creation 2024

I had the opportunity to oversee the ideation, actualization, and execution of all social media content

Graphic Designer
Video Producer
Content Creator
Adobe Illustrator
Adobe Premiere Pro
Instagram Ads

MAMA: The Vintage Vacation- Art Direction & Graphic Design 2024
MAMA: The Vintage Vacation- Art Direction & Graphic Design 2024

In the campaign, I handled the art direction for all typography, co-designed two of the tees, and copywrote for the posters.

Art Director
Graphic Designer
Print Designer
Adobe Illustrator
Adobe Photoshop

Mustard Minimart- Content Strategy & Content Creation 2024
Mustard Minimart- Content Strategy & Content Creation 2024

I was brought in to create social media content for the company's T-shirt launch as well as do a photoshoot for the tees.

Graphic Designer
Video Producer
Content Creator
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro

Open Fields- Content Strategy & Content Creation 2024
Open Fields- Content Strategy & Content Creation 2024

I was brought in to create content highlighting the co-working space and its events. I developed posts, reels, and Meta Ads to boost the content created.

Graphic Designer
Content Creator
Video Post-Production
Adobe Illustrator
Adobe Premiere Pro
Instagram Ads

MAMA: Everyday Campaign- Art Direction & Graphic Design 2023
MAMA: Everyday Campaign- Art Direction & Graphic Design 2023

I was brought in to assist with art direction, graphic design for social media and the designing of in-store posters.

Art Director
Graphic Designer
Copywriter
Adobe Illustrator
Adobe Photoshop
Instagram

MAMA: I Love Mama Campaign- Graphic Design & Store Design 2023
MAMA: I Love Mama Campaign- Graphic Design & Store Design 2023

I supported this campaign by contributing to the in-store design, creating digital assets, procuring the workshop materials and video props

Producer
Graphic Designer
Print Designer
Adobe Illustrator
Adobe Photoshop

MAMA: WackyMama Campaign- Set & Prop Designer 2023
MAMA: WackyMama Campaign- Set & Prop Designer 2023

I had the opportunity to be a part of the WackyMama Campaign

Producer
Print Designer
Adobe Illustrator

MAMA: Crew Campaign- Art Direction & Graphic Design 2023
MAMA: Crew Campaign- Art Direction & Graphic Design 2023

I had the opportunity to work on the store design, the campaign tee, and all the printed collaterals

Art Director
Graphic Designer
Print Designer
Adobe Illustrator
Adobe Photoshop

MAMA: Store Branding- Art Direction & Graphic Design 2023
MAMA: Store Branding- Art Direction & Graphic Design 2023

I did the branding and conceptualisation of MAMA: A Singaporean Vintage Clothing Brand

Graphic Designer
Visual Designer
Creative Director
Adobe Illustrator
Adobe Photoshop

MAMA: With Love Campaign- Graphic Design 2022
MAMA: With Love Campaign- Graphic Design 2022

I had the opportunity to work on the graphic design for MAMA's latest Campaign

Graphic Designer
Illustrator
Visual Designer
Adobe Illustrator
Adobe Photoshop

Superblessed.co- Social Media Management 2021
Superblessed.co- Social Media Management 2021

I helped conceptualize campaigns, created social media content, reached out to customers, researched trends, and packed weekly orders for the brand.

Graphic Designer
Content Creator
Adobe Illustrator
Adobe Photoshop