Design not for everyone? On the Contra-ry...

Cultivate- Content Strategy & Content Creation 2024
Cultivate- Content Strategy & Content Creation 2024

I had the opportunity to oversee the ideation, actualization, and execution of all social media content

Graphic Designer
Video Producer
Content Creator
Adobe Illustrator
Adobe Premiere Pro
Instagram Ads

MAMA- The Vintage Vacation 2024
MAMA- The Vintage Vacation 2024

In the campaign, I handled the art direction for all typography, co-designed two of the tees, and copywrote for the posters.

Art Director
Graphic Designer
Print Designer
Adobe Illustrator
Adobe Photoshop

Mustard Minimart- Content Strategy & Content Creation 2024
Mustard Minimart- Content Strategy & Content Creation 2024

I was brought in to create social media content for the company's T-shirt launch as well as do a photoshoot for the tees.

Graphic Designer
Video Producer
Content Creator
Adobe Illustrator
Adobe Photoshop
Adobe Premiere Pro

Open Fields- Content Strategy & Content Creation 2024
Open Fields- Content Strategy & Content Creation 2024

I was brought in to create content highlighting the co-working space and its events. I developed posts, reels, and Meta Ads to boost the content created.

Graphic Designer
Content Creator
Video Post-Production
Adobe Illustrator
Adobe Premiere Pro
Instagram Ads

MAMA- Everyday Campaign 2023
MAMA- Everyday Campaign 2023

I was brought in to assist with art direction, graphic design for social media and the designing of in-store posters.

Art Director
Graphic Designer
Copywriter
Adobe Illustrator
Adobe Photoshop
Instagram

MAMA- I Love Mama Campaign 2023
MAMA- I Love Mama Campaign 2023

I supported this campaign by contributing to the in-store design, creating digital assets, procuring the workshop materials and video props

Producer
Graphic Designer
Print Designer
Adobe Illustrator
Adobe Photoshop

MAMA- WackyMama Campaign 2023
MAMA- WackyMama Campaign 2023

I had the opportunity to be a part of the WackyMama Campaign

Producer
Print Designer
Adobe Illustrator

MAMA- Crew Campaign 2023
MAMA- Crew Campaign 2023

I had the opportunity to work on the store design, the campaign tee, and all the printed collaterals

Art Director
Graphic Designer
Print Designer
Adobe Illustrator
Adobe Photoshop

MAMA- Store Branding 2023
MAMA- Store Branding 2023

I did the branding and conceptualisation of MAMA: A Singaporean Vintage Clothing Brand

Graphic Designer
Visual Designer
Creative Director
Adobe Illustrator
Adobe Photoshop

MAMA- With Love Campaign 2022
MAMA- With Love Campaign 2022

I had the opportunity to work on the graphic design for MAMA's latest Campaign

Graphic Designer
Illustrator
Visual Designer
Adobe Illustrator
Adobe Photoshop

Superblessed.co- Social Media Management 2021
Superblessed.co- Social Media Management 2021

I helped conceptualize campaigns, created social media content, reached out to customers, researched trends, and packed weekly orders for the brand.

Graphic Designer
Content Creator
Adobe Illustrator
Adobe Photoshop