MAMA: Crew Campaign- Art Direction & Graphic Design 2023
Peter Sharvin Skandarajah
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Posted Sep 13, 2024
I had the opportunity to work on the store design, the campaign tee, and all the printed collaterals
Overview
Director: @byhqimin @themattup
DOP: @byhqimin
Camera operator: @byhqimin @imdanitan
Art Direction, Graphic Design & Tee Design: @pocketpeter_
Set Designer: @pocketpeter_ @rrachelfong @nadineleannetan
Animation: @nadineleannetan
Storyboard Artist: @rrachelfong
Editor: @byhqimin
Photographer: @ryansimphotography
Studio: @assemblyclan
The MAMA-Crew Campaign was MAMA's first campaign after opening its physical store in Singapore. It introduced the new team members and launched their 'Crew' products. I was brought in to design the store layout, create the shirt designs and keychains, and handle the printing of collaterals such as customer loyalty cards, postcards, flyers, posters, and more.
MAMA Crew Campaign Video
Team Photo
Store Set up
T-shirt Designs
Flyer Design
Campaign Posters
Campaign Poster
Campaign Poster