MAMA: Store Branding- Art Direction & Graphic Design 2023
Peter Sharvin Skandarajah
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Posted Dec 29, 2022
I did the branding and conceptualisation of MAMA: A Singaporean Vintage Clothing Brand
Overview
Creative Direction: @ryansimphotography
Art Direction & Graphic Design: @pocketpeter_
Mama- Simply told. What sets apart a good brand and a great brand is the ability to make itself memorable to its customers. Mama's rebranding focused on making itself impactful to its customers and making itself identifiable and unique.
Main MAMA Logo
Store Signboard
Problem
Main Problem: Finding a unique and memorable font for Mama which captures the essence of the brand
Goals/Requirements:
• A design that is easily adaptable into various products
• The design to complement the various branches of Mama
Process from Conceptualisation - Design
What steps did you take to solve this project’s problem? Share your ideas, what you discovered along the way, and what processes you took to arrive at your solution.
Ideation: Hearing more about the brand, their vision, inspirations, what they want to show their customers, etc.
Conceptualisation: Based on what was shared, I did up 2 mood boards and concepts for them to see, from there they would provide feedback.
Logo Designing: Once the concept was confirmed, I did up a few drafts according to what was decided and showed it to them.
Refining + Finalisation: Once the Logo was accepted, I sent over all the files and needed assets
Concept Sketches
Concept Sketches 2
Final Designs
Main Logo
Store Logo