MAMA: I Love Mama Campaign- Graphic Design & Store Design 2023
Peter Sharvin Skandarajah
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Posted Sep 19, 2024
I supported this campaign by contributing to the in-store design, creating digital assets, procuring the workshop materials and video props
Overview
Director: @byhqimin & @themattup
DP & Editor: @byhqimin
Set Designer: @pocketpeter_
Photographer: @ryansimphotography
Tee Design: @nadineleannetan
Graphic Design: @pocketpeter_ @Simmyboi
Talents: @jeraldine.han, @yihaozz, @qishey, @nikfoobedi, @tomvibin.08, Auntie Sheloh, Auntie Lai Fun & Auntie Suzann
The MAMA-I Love Mama Campaign was MAMA's love letter to mothers everywhere! We hosted our first in-store activity, where customers could create a Mother's Day zine with custom photos. For this campaign, we sold two new tee designs, a keychain, and the workshop experience. I supported the campaign by contributing to the in-store design, and digital assets, procuring the workshop materials and video props.
I Love MAMA Campaign Video
Store Set Up
Campaign Poster
Campaign Poster
Campaign Poster
Campaign Graphic
BTS from the Video Shoot