Director: @byhqimin & @themattup

The MAMA-I Love Mama Campaign was MAMA's love letter to mothers everywhere! We hosted our first in-store activity, where customers could create a Mother's Day zine with custom photos. For this campaign, we sold two new tee designs, a keychain, and the workshop experience. I supported the campaign by contributing to the in-store design, and digital assets, procuring the workshop materials and video props.