MAMA: The Vintage Vacation- Art Direction & Graphic Design 2024
Overview
Directed by: @byhqimin & @themattup
DOP & Editor: @byhqimin
Art Direction & Graphic Design: @pocketpeter_
Photographer: @ryansimphotography
Grip: @jaywen___
BTS Photographer & Videographer: @tomvibin.08
Location: @fibresfriction
The MAMA-Vintage Vacation was memorable as it was a nod to MAMA's vintage origins. In the campaign, I handled the art direction for all typography, co-designed two of the tees, and copywrote for the posters.
Vintage Vacation Campaign Video Title Cards
Catalogue Video
Main Campaign Posts
Main Campaign Posts
Main Campaign Posts
2 of the Tee Designs
Campaign Posts
Campaign Posts
Campaign Posts
Campaign Posts
Campaign Posts
Instagram Stories
Instagram Stories
Instagram Stories
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Posted Sep 25, 2024
In the campaign, I handled the art direction for all typography, co-designed two of the tees, and copywrote for the posters.
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