MAMA: Everyday Campaign- Art Direction & Graphic Design 2023 by Peter Sharvin SkandarajahMAMA: Everyday Campaign- Art Direction & Graphic Design 2023 by Peter Sharvin Skandarajah

MAMA: Everyday Campaign- Art Direction & Graphic Design 2023

Peter Sharvin Skandarajah

Art Director

Graphic Designer

Copywriter

Adobe Illustrator

Adobe Photoshop

Instagram

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Posted Sep 20, 2024

I was brought in to assist with art direction, graphic design for social media and the designing of in-store posters.

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MAMA: Everyday Campaign- Art Direction & Graphic Design 2023

Peter Sharvin Skandarajah

Art Director

Graphic Designer

Copywriter

Adobe Illustrator

Adobe Photoshop

Instagram

Overview

Photographer: @ryansimphotography

Art Direction & Graphic Design: @pocketpeter_

Camera Assistant: @themattup & @byhqimin

Set Assistant: @jaywen___, @nadineleannetan, @pocketpeter_

Talents: @mmingyeww, @_megansim_ & @allana.iliyan

Location: @lightonboard

The MAMA-Everyday Campaign explored the concept of wardrobe must-haves, aiming to bring our iconic MAMA boxy tee and shorts to everyone. I was brought in to assist with art direction, graphic design for social media and the designing of in-store posters.