Customers never measure a logo. They still notice when it's off.
For Magnus, a barber supply brand, I built the whole mark on one unit: x, the width of a single letter stem.
The gap between the icon and the wordmark: 3x.
The icon rises above the letters: 0.5x.
Why it matters for...
Every gap measured. A recent brandmark and logotype for Magnus, shown on the lockup construction grid. Precision and geometry are my thing :)
Top 1% on Contra. 🎉
A little milestone, but a reminder that showing up and doing good work consistently actually pays off.
If you're just starting out and wondering if it's worth it: it is. Keep going.
Thanks to all my clients and everyone here who's been so supportive.
I have posted a Kargen direction a while back that didn't make the cut with a client, but the feedback was great, so I kept pushing it.
This is where it landed. the concept speaks for itself once you see it move. the K carries the momentum and quietly turns into a road at the...
One of the directions I explored for Kargen. It didn't make the final cut, but I think it holds up. We decided to go totally different route.
Kargen is an AI that books freight on its own. It reads the email, quotes the load, and books the truck, day or night. The brand had to feel as fast as the product, but calm with the pace.
