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Customers never measure a logo. They still notice when it's off.
For Magnus, a barber supply brand, I built the whole mark on one unit: x, the width of a single letter stem.
The gap between the icon and the wordmark: 3x.
The icon rises above the letters: 0.5x.
Why it matters for the business: one rule instead of a hundred decisions. Whoever puts the logo on packaging, the shop or other spaces - doesn't have to guess spacing. It always comes out the same.
Barbering is a craft of precision. The brand should be built the same way.
Ye le Jani:
That opening line is so true! "Customers never measure a logo. They still notice when it's off." - absolute gold.
Love the systematic approach with the x-unit based on the letter stem, and the 3x gap / 0.5x rise details. That's what separates good from great branding. Magnus mark looks rock solid!
Thanks Sagar! The x-unit is what holds the lockup together.
The spacing stops being guesswork and the mark stays consistent wherever it goes.
That opening line is brilliant. Customers never measure a logo, but they notice when it's off. The x-unit system is such an elegant way to make the brand self-governing, no more guessing on spacing. Did the client buy into the system straight away, or did you have to sell them on why the spacing rules matter?
Thanks! Honestly, no selling needed. The client was already happy with this perticular lockup before he saw the how the logo is constructed as well as lockup. Good spacing is one of those things people feel even if they can't name it.
Great job Pawel🎉🎉🔥🔥
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This is my biggest client success story of my carreer.
It's hard to capture 3+ years of work into a single use case page.
Though I gave it a try (it's never perfect 😉)
Read the use case here and let me know what you think of the work. Thanks!🤙🏻
Distilling three years of multidisciplinary work into one use case page is the real craft here, Tim. Long-term client relationships are the best portfolio proof there is. Congrats on the DeFi brand journey.
Hourfield is a 16-second 16:9 launch film for products that organise people's time: calendars, schedulers, booking and reservation apps, planners. Retype a few short lines, drop in your logo and rename the calendar's days and tiles (meetings, table bookings, classes, shifts): the week re-plans itself on screen and the film lands on your logo lockup. Our second version, Maréva, a fictional table-booking app, turns the working week into an evening of reservations on the same animation and timing.
Built end-to-end through the SVGator MCP server. The calendar that re-plans its own week, the orbit that swirls into a single dot and the lines centred by their real letter shapes (fonts measured, not eyeballed) were computed in Python and written straight into a live SVGator project as 780 editable keyframes; I directed every note and finished it in the canvas. Maréva was made the same way, on the same timeline. Everything stays a real layer: 50 live text layers, named elements (headline, logo, product-name, tagline) and one logo image animated in two moments.
Yes, there is a lot to edit: every line of the story, a whole week of calendar tiles, a palette in nine roles. A full rebrand takes longer than five minutes, and that is the honest trade: it shows how much a single SVGator file can carry, and how MCP makes a detailed, story-driven film practical to re-make, not just to watch.
Links:
▶ Template (SVGator)
▶ Demo video, A → B
Love the smooth flow and the text animation! Good luck!