Love the precision in this one, Pawel. The construction grid really shows the thought behind the mark, every gap measured indeed. The M brandmark feels strong and timeless next to that bold logotype. Excellent craft
Recruitment is a people business. The brand should feel the same way.
Wayforce connects top talent with businesses and needed an identity that spoke to both sides at once. Sharp enough for the companies hiring. Human enough for the candidates being placed.
The mark does two things: reads as W, moves like a direction. Acid yellow that stands out in a category full of grey corporate sameness.
Not another recruitment agency. A force that knows where you’re headed.