I have posted a Kargen direction a while back that didn't make the cut with a client, but the feedback was great, so I kept pushing it. This is where it landed. the concept speaks for itself once you see it move. the K carries the momentum and quietly turns into a road at the same time. the motion runs A to B, so you feel the movement, which is really what Kargen is about. There is a lot more to the identity than just this. the whole thing is meant to feel impactful, calm and professional.